PAYTM INSIDER COLLABORATES WITH SOCIALKYTE FOR PRIDE MONTH As one of India’s leading platforms for entertainment and digital experiences, Paytm Insider has also made a name for itself through its conscientious initiatives of creating a safe space for conversations about important social issues. June is being celebrated globally as Pride…

WHY ‘COLLABORATION’ IS THE NEED OF THE HOUR? HOW TO ACE THE INFLUENCER MARKETING GAME? Back in 2010, the term ‘Influencer’ meant someone mildly famous on the Internet, who either blogged, clicked pictures, or made videos on what they liked. The card-carrying influencer may have had a strong following online, but would go largely unnoticed offline. 2010 is…

Content creators turning into Entrepreneurs We’ve said it before and we will say it again — the digital and technological environment right now is absolutely perfect for content creators to evolve and grow in today’s age. Having seen the popularity of the creator economy and the inevitable growth of influencer marketing services in all corners…

The term ‘Metaverse’ was first seen in Neal Stevenson’s 1992 science fiction novel Snow Crash. Mr. Stevenson’s idea of metaverse was a three-dimensional virtual space, where avatars of humans could interact with one another and escape reality. Nearly 30 years since the novel, technological innovation has finally reached the level…

SIMPLIFIED IN 3 STEPS With influencer marketing becoming a winning strategy for brands globally, it gives the creator economy a clear edge in bargaining power along with incentive to upskill. Finding the right creators for your brand type is not rocket science, but influencer discovery is the vital first step…

…and how to FIND the right creators for YOUR Brand While before brand collaborations meant partnering with a celebrity, big or small, to amplify your brand’s name, the creator economy has taken centre stage now. …

…and why content creators should take note too Unless someone has been living under a rock for the past decade, it will be quite difficult to find a person who does not know about influencer marketing services in today’s world. The increasing digitisation along with the proliferation of low-cost internet connectivity and mobile devices globally meant that people…

One of the most important app that we use in the contemporary society is WhatsApp. WhatsApp is the most used messaging service. It is an important means of communication in the contemporary society. WhatsApp allows you to communicate through texts, calls and audio messages. It allows you to share files…

Considering the contemporary social scenario, we all use the social media. Facebook is one of the most widely used social media application. Everyone scrolls through Facebook and that’s fun actually! Facebook has definitely grown and changed a lot over time. However, Facebook is also very effective in terms of expanding…