How To Start As An Influencer And Connect With Brands

Be it a big industry or a small one have started saving a separate revenue for the influencers. The promotion of the brand through the medium of influencer marketing has become quite common today. Even the field of influencer marketing has made it to the top of trends of Digital marketing.

In our previous posts, we had covered how Digital Marketing and Influencer Marketing can play an important role in the overall field of marketing. In this post, we will show how one can start as an influencer and connect with further brands.

How To Make Your Career As A Social Media Influencer

Making social media as your career and starting as an influencer is popular but still needs a lot of recognition in the market. To confirm that you want social media to be your career choice in the future. One has to commit and be consistent with it.

There are many experts to help you out there but you have to choose which one should be your influence. In the future, you have to show your audience that you are passionate about the niche you have chosen. Building yourself as a personal brand can be tough but fruitful in the end. You might even have to offer yourself for free to the companies at the initial start but remember you will make it big one day.

How To Keep Your Audience Engaged

The people who follow you on Social Media are not only on your page to see you grow but to watch what you have to offer to them. Keeping your engagement rate on a good scale is very important as a good percentage of people engaging with your content will help you get a better reach.

The best tip to keep your audience engaged with your content is to talk about the category or the topic you offer not just the brand you promote. Join different sessions of Questions and Answers where you can show your skills putting yourself a step ahead of your competitors. Not only brand promotion but give shoutouts to other people too. It is important to share the content of the industry but it is important to give your audience their recognition too.

Make your followers feel important. Hold live sessions and engage with them often. Reply to their comments or retweet their tweets to show that you pay attention to them too. Making your posts visual can be one of the best ways to keep your audience coming (Maybe that’s one of the reasons the Millenials like Instagram more?). Combine your text post with a set of emojis and quirky lines.

How Many Followers Will You Need

This is a question I guess all of you wonder. To those reading the post, and if you are on your path to becoming an influencer, this is one question that you have in your mind. Do I need millions of followers to be a social media influencer or just a few thousands? Can I be a social media influencer if I only have two thousand followers? Can only celebrities be the influencers?

Don’t worry as we got it all covered. Honestly, your following number doesn't even matter. To some extent, yes it does but that’s not the final criteria for the brands. When a brand wishes to narrow down to an influencer first they check what is the engagement rate that the influencer has.

A social media influencer with ten thousand followers but with just a few hundred people engaging won’t cut easily. On the other hand, an influencer with 3 to 5 thousand followers and out of them more than 70 percent of their followers engaging with the content will surely be a top choice.

Influencing can be a real job and engagement rate can be one of the top metrics to it. Also, if you are having a small number of followers compared to celebrities you follow, don’t fret about it. Micro-influencers are becoming more popular and have more value than the ones having a high number of followers.

How To Find The Right Brands

In the beginning, it might take some time and only small influencers might connect with you but in the long run as your engagement rate increases you will have more people following you up. These collaborations during the early times can help you to build up your portfolio. This will be a great experience to help you build your reputation in the future.

How Will SocialKyte Help?

SocialKyte is an Influencer Marketing platform helping influencers from all over the world not only to get better brand collaborations but also to help them to get better insights on their content. As you sign up as an influencer you can search for campaigns that the brands on the platform are offering.

After we verify these campaigns from our end influencers will be invited for the campaigns most suitable to them. All the influencers selected for the program will be then distributed with the information for the content they will need to produce. Our platform will act as a connector between the brands and the influencers. We ensure that each influencer on our platform gets the chance to grow with us!