INFLUENCER MARKETING FOR BRANDS IN THE METAVERSE AGE

Virtual technology photo created by freepik
Image credits: Lil Miquela — https://www.instagram.com/p/Cbp7K2VOOXy/
  • Samsung was one of the first to use “virtual influencers” in Live Shopping. With Liam Kalev of TikTok fame and “Zero” the virtual influencer engaging in a discussion that was not forced and quite interesting to watch, also introducing intrigue as a social media strategy by bringing forth such innovative influencer marketing services to their own followers.
Sources: “Powering influencer marketing in the metaverse” & “Q&A: Jerry Soer on Creator Economy Trends That Brands Should Know”

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