WhatsApp for business
One of the most important app that we use in the contemporary society is WhatsApp. WhatsApp is the most used messaging service. It is an important means of communication in the contemporary society.
WhatsApp allows you to communicate through texts, calls and audio messages. It allows you to share files and documents of varying format. Further it has a lot of playful features such as stickers and emojis which enlivens your conversation further. It is inevitable that today we all use WhatsApp. Not to mention some of us remain glued to the app. It is integral for both formal and informal usage.
WhatsApp is compatible with all of the major devices and operating systems. It is true that it has emerged, very quickly, as the go-to messaging service for over 1.6 billion consumers worldwide. It is easy to use, it is fast, dynamic and most importantly very secured. However, what is not very colloquial is that, WhatsApp can serve as one of the best business tools.
The classic WhatsApp messenger can be definitely used for communication and exchange but WhatsApp has another branch. This branch is known as WhatsApp business which is widely used by start ups as well as established ventures.
Most of us know about WhatsApp business but on a surface level. Therefore, this article will be primarily focused towards comprehending WhatsApp business. What is WhatsApp business? What is the best way to use it? Is it actually beneficial?. Well, hold your horses, readers. We will get everything covered, we promise. So now that we are all set to comprehend the whole thing, let us start with the basic and the most important question. What is WhatsApp business and How is it different from the general WhatsApp messenger we use on a regular basis.
WhatsApp business and the classic WhatsApp messenger share the same infrastructure. But, WhatsApp business comes with certain added features which are centered towards catering to the business needs exclusively. The added features in WhatsApp business include, you can use an automated reply. You can have a catalogue of your product. You can have a description of your firm. With WhatsApp business, companies can avail many added features.
As Twilio states “With WhatsApp, companies can send appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and 2-way customer surveys and support messages. It’s immediate, more personal, and international in reach. And it’s secured by the end-to-end encryption that makes WhatsApp so trusted. If employed correctly, WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations delivered on the world’s preferred messaging app.”
By now, we are mostly aware of what WhatsApp business is and how is it fundamentally different from the classic WhatsApp messenger. Now we move on to the aspect, whether it should be used or not. Is it at all beneficial for a company or a start up or a service to use this platform?
In order to scrutinize this aspect, we need to look into the highlight of this app.
1) You can actually sign up using a landline!
In WhatsApp business you can sign up using your landline number or using any other number and subsequently run your personal account. The fun aspect about this is, both your accounts will be active and running. None of the account will influence the other account. You can very conveniently migrate your chats to your new business account. You can run two subsequent accounts in the same device without any additional issues or hassles.
2) It is available for desktop with WhatsApp web.
WhatsApp is compatible with all the standard devices. Once you have signed up with the platform, you don’t need to be confined to your phone. You can conviniently set up the desktop “WhatsApp Web” application and access your account from desktop, laptop. It is quite convinient. This is however applicable to the classic WhatsApp messenger too!
3) It has some cool messaging tools and automated features.
WhatsApp business gives you the access to automate “greeting messages” and “away messages” as well as “quick replies” to frequently asked questions. The quick reply feature allows you to create shortcuts for the messages frequently used.
4) It has got the rudimentary analytics.
It is extremely easy to keep a track of your messages but this feature is developing with the due course of time.
5) The features of “Broadcasts” or “Labels”.
WhatsApp business allows you to broadcast important messages or news updates with your consumers.
If further allows you to segment your contacts with the help of this feature called labels.
As stated by the UKdomain “The default labels pertain to the e-commerce process: “Prospect”, “New Order”, “Pending Payment”, “Paid” and “Order Complete”. However, you can customise your own labels, say for example by “regular customers”, “promo customers”, or “customer support”.
Now that you are aware of these amazing highlights, you know that this is an amazing business tool. Let us consider some of the added respond why one should use WhatsApp business.
1) It is where you’ll find most of your potential consumers.
WhatsApp has over 1.5 billion users, out of them 1 billion users are active. It is more likely that your consumers are using WhatsApp. It is very easily accessible therefore it will allow you to get access and be in touch with your potential as well as established consumers.
2) It is free!
WhatsApp is currently free. It has no paid feature. This makes it highly economical. While in the other apps like Facebook and Instagram, business tools such as running of ads require some investment, WhatsApp business is completely free.
3) It actually has a big potential
This will actually allow you to engage with your customers on a platform that they are already using making it highly convinient.
It is extremely convinient for digital communications, you can either reach upto 256 people at a time or you can maintain individual conversations.
Therefore, WhatsApp business is great whether you are starting a brand or you are an established. It is highly recommended if you consider our end!
